MANAGEMENT OF ORGANIZATIONAL CHANGES IN THE PROCESS OF IMPLEMENTATION OF INFORMATION TECHNOLOGIES IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY

The modern economy operates in an environment that is undergoing radical changes due to the transition to a digital society and involving information and communication technologies in all spheres of activity. In these conditions, the issues ofensuring the efficiency and assessment of socio-economic consequences of digitalization processes become especially im-portant. The introduction of information technology opens up new opportunities for the company to provide viability and increase competitiveness, as well as new challenges, including staff resistance to organizational change. The purpose of the article is to study the nature of resistance to change and mechanisms for overcoming it in the process of implementing information technology in the context of digitalization of the economy. The essence of the basic concepts in the field of digitalization of the economy is considered in the work, realization features of processes of informatization and digital transformation are investigated. The analysis of contradictions that arise in the innovative process of introduction of information technologies in combination with a stable production process is carried out, its interrelation with organizational changes is substantiated. Based on the generalization of the material of scientific works of domestic and foreign authors, the complex socio-economic phenomenon of resistance to change is characterized, its main forms, factors, manifestations, and consequences in the process of implementing information technology are considered. Resistance is seen as a natural reaction of individuals and groups in the organization to planned changes, which can cause negative consequences in the processes of informatization and digitalization; management of resistance to change involves the development of appropriate management decisionsaimed at preventing or reducing the intensity. Among the main factors that provoke resistance to the introduction of information technology, the lack of necessary digital skills is considered. The necessity and importance of staff training to in-crease the efficiency and effectiveness of digitization processes are substantiated.