出版发展的大数据分析:尼日利亚图书行业的前景与挑战

Abdulrasheed A. Afolabi, Izzal Asnira Zolkepli
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引用次数: 0

摘要

关于尼日利亚图书出版行业在多媒体领域的增长的研究重申,鉴于近年来图书出版业绩的下降,需要采用创新的营销做法。通过采用大数据分析,发行商能够利用用户生成数据(UGD)进行产品开发和在线营销。然而,大数据在尼日利亚图书出版行业的应用仍然是一条未知的发展道路。本研究通过对图书出版背景下技术创新采用研究的文献综述,以大数据为重点,探讨尼日利亚图书出版行业的大数据采用情况。在Google Scholar中进行文献检索,选取相关研究进行回顾分析。调查结果揭示了大数据在许多发达国家的出版发展中的应用,包括在出版社的图书开发过程中使用大数据分析。大数据分析还为图书出版商在分销、销售、广告以及价格优化方面提供了所需的助力。然而,没有明确的证据表明尼日利亚的出版部门已经在图书出版过程中采用了大数据,尽管结果表明大数据分析可以帮助出版商提高图书出版业务的效率。考虑到提高生产力和盈利能力的潜力,在尼日利亚图书出版部门实施大数据分析作为一种新的发展途径,必须进一步探索。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Big Data Analytics for Publishing Development: Prospects and Challenges in the Nigerian Book Industry
Studies on the growth of the Nigerian book publishing industry in the multimedia landscape reiterate the need for the deployment of innovative marketing practices, given the observed decline in book publishing performance over the years. By adopting big data analytics, publishers are able to leverage on user-generated data (UGD) for product development and online marketing. However, the adoption of big data in the Nigerian book publishing industry remains an uncharted pathway to development. This study explores big data adoption in the Nigerian book publishing industry through a literature review of studies on technology innovation adoption in the context of book publishing, with a focus on big data. A literature search was conducted in Google Scholar, and relevant studies selected for review and analysis. Findings reveal the use of big data for publishing development in a number of developed nations, including the use of big data analytics in publishing houses' book development processes. Big data analytics also give book publishers the boost they need for distribution, sales, and advertising as well as price optimization. However, there is no clear proof that Nigeria's publishing sector has adopted big data for book publishing processes, although results show that big data analytics can help publishers increase the effectiveness of their book publishing operations. Given the potential to improve productivity and profitability, implementing big data analytics in the Nigerian book publishing sector as a new avenue to development that has to be explored further.
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