Наталія Коваленко, Ю. А. Малахова
{"title":"ОСОБЛИВОСТІ ЦІНОУТВОРЕННЯ МІЖНАРОДНИХ ТРАНСПОРТНИХ ПОСЛУГ","authors":"Наталія Коваленко, Ю. А. Малахова","doi":"10.33744/0365-8171-2022-112-441-449","DOIUrl":null,"url":null,"abstract":"The article is devoted to the study of the pricing of international bus transportation based on the value of the service for consumers. The object of research is the value of passenger road transport services. The purpose of the work is to study the factors that determine the value of international road transportation services from the point of view of their influence on the pricing of international bus transportation. Research method - methods of survey, synthesis and analysis, expert assessment. Pricing based on the value of the service will help to ensure the success of transport companies in the long term. In the conditions of martial law, the demand for international transportation is increasing, the price is also increasing, but the discrepancy between the quality and price of transport services remains, which leads to dissatisfaction of passengers with the services of most carrier companies. The survey of passengers of international bus routes made it possible to determine a number of factors that determine the consumer value of international bus transportation for Ukrainians. With the help of an expert assessment, it was determined that the most significant factors from the point of view of the value of international transportation are the condition of vehicles, comfort and professionalism and courtesy of drivers. Consistency of experts' opinions is confirmed by the coefficient of concordance and rank correlation. In the future, the results of the research can be used by motor transport companies when developing a pricing strategy for international bus transportation. Prognostic assumptions regarding the development of the object of research - the development of a pricing strategy based on the expectations of passengers of international bus routes.","PeriodicalId":440945,"journal":{"name":"Automobile Roads and Road Construction","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Automobile Roads and Road Construction","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33744/0365-8171-2022-112-441-449","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本文从服务对消费者的价值出发,研究国际客车运输的定价问题。研究对象是道路客运服务的价值。这项工作的目的是研究决定国际公路运输服务价值的因素,从他们对国际公共汽车运输定价的影响的角度来看。研究方法。调查、综合和分析、专家评估的方法。基于服务价值的定价将有助于确保运输公司的长期成功。在戒严条件下,国际运输的需求在增加,价格也在增加,但运输服务的质量和价格之间的差异仍然存在,这导致乘客对大多数航空公司的服务不满意。对乘坐国际公共汽车路线的乘客进行的调查使人们能够确定一些因素,这些因素决定了乌克兰人对国际公共汽车运输的消费价值。在专家评估的帮助下,确定从国际运输价值的角度来看,最重要的因素是车辆的条件、舒适度和专业精神以及司机的礼貌。专家意见的一致性通过协调系数和等级相关系数来证实。在未来,研究结果可以被汽车运输公司在制定国际巴士运输的定价策略时使用。关于研究对象发展的预测假设-基于国际巴士路线乘客期望的定价策略的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ОСОБЛИВОСТІ ЦІНОУТВОРЕННЯ МІЖНАРОДНИХ ТРАНСПОРТНИХ ПОСЛУГ
The article is devoted to the study of the pricing of international bus transportation based on the value of the service for consumers. The object of research is the value of passenger road transport services. The purpose of the work is to study the factors that determine the value of international road transportation services from the point of view of their influence on the pricing of international bus transportation. Research method - methods of survey, synthesis and analysis, expert assessment. Pricing based on the value of the service will help to ensure the success of transport companies in the long term. In the conditions of martial law, the demand for international transportation is increasing, the price is also increasing, but the discrepancy between the quality and price of transport services remains, which leads to dissatisfaction of passengers with the services of most carrier companies. The survey of passengers of international bus routes made it possible to determine a number of factors that determine the consumer value of international bus transportation for Ukrainians. With the help of an expert assessment, it was determined that the most significant factors from the point of view of the value of international transportation are the condition of vehicles, comfort and professionalism and courtesy of drivers. Consistency of experts' opinions is confirmed by the coefficient of concordance and rank correlation. In the future, the results of the research can be used by motor transport companies when developing a pricing strategy for international bus transportation. Prognostic assumptions regarding the development of the object of research - the development of a pricing strategy based on the expectations of passengers of international bus routes.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信