An Empirical Study on Factors Attracting the Tourists to Visit Koh Larn Beach Pattaya

Global tourism, considered as a rapidly growing, and potentially sustainable industry. It plays a key role in socio-economic, cultural development of the society to achieve sustainable development. According to the tourism statistics of Thailand, 32.59 million tourists have been arrived in the year of 2016 and contributed to the country’s economy. Nevertheless, tourism sector induces affirmative and negative impacts. This study was aimed to identify the positive factors which encourages to visit Koh Larn Beach. A total of 50 tourists were randomly selected as study respondents. Survey was conducted by using questionnaire. The results of the study revealed and evidenced that the visitors take into consider the following factors such as good transportation, duration of time to reach the destination and knowledge about the destination prior to travel certain destinations. However, the selection of destination point based on accommodation, food, safety, convenience, recreation, pleasant climate, beautiful beaches and other basic facilities available at the desired destination points. The study results revealed that the positive impact of tourism activity increases the local socio-economic status.