RPA as A Tool for Social Media Marketing: The good, The Bad and The Ugly

Abstract RPA as known as Robotic Process Automatic, which is applying computer ability to integrate manual process to automatic process. So far, it is commonly used in industry or company process automation. With the rapid growth of World Wide Web and Social Media, social marketing and social commerce has becoming the main stream of e-commerce. However, the process of social media marketing is complicate and require a lot of manual works and human resource. Therefore, RPA is now a hot topic for social media marketing to reduce human resource and speed up the process. In this paper, we adopt deep interview research method to interview stakeholders of social media marketing about the good, the bad and the ugly of social media marketing. Conclusion and recommendation also been included in this paper. Social and professional topics→Professional topics→Computing and business→Automation