南科纳威区兰多诺区Wonua Sangia村广藿香油边际分析及营销效率

Muhammad Aswan Tahyat, R. Rosmawaty, Y. Yusran
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摘要

本研究旨在分析每个营销机构的利润和效率。本研究在南科纳威县兰多诺区Wonua Sangia村进行。这项研究于2021年6月至2022年3月进行。研究对象为兰多诺街道Wonua Sangia村广藿香农民和广藿香油销售机构。本研究样本对广藿香种植户采用目的抽样法,对渔业机构采用滚雪球抽样法。他们的搜索分析使用利润分析和营销效率。本研究在兰多诺街道乌努瓦桑吉亚村展示了两种广藿香油的销售渠道。营销渠道(一)、农民、中间商、集贸商、批发商和消费者。然后是营销渠道(II),农民,集贸商,批发商和消费者。营销渠道II的农民份额价值最高,为81%,总营销利润率为97.000印尼盾/公斤。结果表明,该渠道的营销效率最高,达到80%,总营销利润为11万印尼盾/公斤。两种营销渠道都是有效的,因为农民的股份价值达到了50%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Margin Analysis and Marketing Efficiency of Patchouli Oil in Wonua Sangia Village Landono District South Konawe District
This research aims to analyze margins and efficiencies for each marketing agency. This research was conducted in Wonua Sangia Village, Landono District, South Konawe Regency. This study was conducted from June 2021 to March 2022. Thes objects in the study were patchouli farmers in Wonua Sangia village of Landono Subdistrict and patchouli oil marketing agencies. The sample in this study was done by purposive sampling method for patchouli farmers and Snowball Sampling for fishing institutions. Their search was analyzed using margin analysis and marketing efficiency. This study showed two patchouli oil marketing channels in Wonua Sangia Village, Landono Subdistrict. Marketing channels (I), Farmers, Middlemen, Collecting Merchants, Wholesalers, and Consumers. Then Marketing channels (II), Farmers, Collecting Merchants, Wholesalers, and Consumers. Marketing channel II has the highest Farmer's Share value of 81%, with a total marketing margin of IDR97.000/kg. It is indicated to have the best marketing efficiency of a channel, 80%, with a total marketing margin of IDR110.000/kg. Both marketing channels have been efficient because the farmer's share value obtained>50%.
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