埃及度假酒店物流服务质量对顾客忠诚度的影响:顾客满意度的中介作用

A. Elsaed, Sherif Soliman, A. Emam
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引用次数: 0

摘要

本研究旨在探讨顾客满意度是否在埃及度假酒店物流服务质量(LSQ)对顾客忠诚度的影响中起中介作用。使用LSQ量表开发的问卷,从437名前往埃及度假村的客人中收集数据,以评估物流服务质量的几个方面。研究结果表明,物流服务质量、客户满意度和客户忠诚度之间的所有方面都存在正相关关系。类似于客户忠诚度水平不受关系物流服务质量的显著影响,与此同时,运营物流质量和沟通却有显著影响。为了提高客户忠诚度,该研究建议埃及度假村将注意力集中在物流服务质量的沟通方面。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Logistics Service Quality on Customer Loyalty in Egyptian Resorts: Customer Satisfaction as a Mediator
This study aims to investigate whether customers' satisfaction mediates the impact of logistics service quality LSQ on customers' loyalty in Egyptian resorts. Data was gathered from 437 guests to Egyptian resorts using a questionnaire developed by the LSQ scale to assess several aspects of logistical service quality. The findings indicate a positive relationship between all aspects of logistics service quality, customer satisfaction, and customer loyalty. Similar to how the level of customer loyalty is not significantly impacted by the quality of relational logistics services, meanwhile, operational logistics quality and communication do, however. In order to increase customer loyalty, the study recommends Egyptian resorts to concentrate on the communication aspects of logistics service quality .
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