Corporate Social Responsibility as an International Strategy

The objective of this chapter is to understand how important it is for companies, in a globalized environment such as the current one, to develop socially responsible behavior, particularly for those companies that want to project themselves internationally. As will be seen, this means that firms assume responsibility for the impacts of their activities on society and establish improvement processes in three main areas: economic, social, and environmental. As a result, corporate social responsibility (CSR) has emerged as a priority for business leaders in all countries. Therefore, this chapter analyzes the current environment in which companies make their decisions and how the environmental pressures determine the need to act responsibly. In addition, the concept of CSR is explored and the necessary tools for its effective implementation are explained. Of course, stakeholder theory is introduced as the core of CSR.