{"title":"参与和非洲后裔个人描绘巴西杂志广告的社会代表性:1968年至2006年","authors":"L. V. Trindade, C. Acevedo","doi":"10.2139/ssrn.3357490","DOIUrl":null,"url":null,"abstract":"The main purpose of the present study concerns the investigation of how afro-descendants individuals have been portrayed by Brazilian magazine advertisements along the timeframe ranging from 1968 up to 2006. The aim is to identify any progress, setback or stabilisation on the way these individuals have been represented along the years on what regards their social roles. On what concerns the chosen methodology it consists of Content Analysis of advertisements published in 144 magazines of three categories (general interest, feminine and business) alongside a Qualitative Analysis of two selected automobile related advertisements displaying at least one afro-descendant individual on it.","PeriodicalId":398942,"journal":{"name":"Social Sciences eJournal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Participation and Social Representation of Afro-Descendant Individuals Portrayed on Brazilian Magazines Advertisements: 1968 – 2006\",\"authors\":\"L. V. Trindade, C. Acevedo\",\"doi\":\"10.2139/ssrn.3357490\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The main purpose of the present study concerns the investigation of how afro-descendants individuals have been portrayed by Brazilian magazine advertisements along the timeframe ranging from 1968 up to 2006. The aim is to identify any progress, setback or stabilisation on the way these individuals have been represented along the years on what regards their social roles. On what concerns the chosen methodology it consists of Content Analysis of advertisements published in 144 magazines of three categories (general interest, feminine and business) alongside a Qualitative Analysis of two selected automobile related advertisements displaying at least one afro-descendant individual on it.\",\"PeriodicalId\":398942,\"journal\":{\"name\":\"Social Sciences eJournal\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Sciences eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3357490\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Sciences eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3357490","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Participation and Social Representation of Afro-Descendant Individuals Portrayed on Brazilian Magazines Advertisements: 1968 – 2006
The main purpose of the present study concerns the investigation of how afro-descendants individuals have been portrayed by Brazilian magazine advertisements along the timeframe ranging from 1968 up to 2006. The aim is to identify any progress, setback or stabilisation on the way these individuals have been represented along the years on what regards their social roles. On what concerns the chosen methodology it consists of Content Analysis of advertisements published in 144 magazines of three categories (general interest, feminine and business) alongside a Qualitative Analysis of two selected automobile related advertisements displaying at least one afro-descendant individual on it.
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