Improving investment mechanism for project financing of blocks of flats construction

The article presents analysis of the investment support of the primary residential real estate market, which identifies the features of project financing for the construction of apartment buildings in modern conditions. Analysis of the reproduction of the housing stock in the Astrakhan region was carried out on the basis of statistical data. There was pointed out a decline in the commissioning of housing, a negligible increase in the volume of housing stock in the region along with increasing figures of housing provision. The methods of calculating the housing affordability coefficient were analyzed, their shortcomings were noted and proposals were prepared for adjusting the factors considered in the calculations. The practice of the primary residential real estate market functioning has been investigated and the influence of factors and conditions on the housing price has been defined. Based on the analysis of the investment and organizational mechanism of project financing of housing construction using escrow accounts, the problems and bottlenecks were identified, methods for solving these problems were developed: a scheme for choosing design solutions and a mechanism for step-by-step disclosure of escrow accounts. Recommendations are proposed to increase the investment attractiveness of the projects including the developer’s choice of the optimal financing strategy and sales strategy, the formation of the object image before the start of sales, a rational combination of design solutions, a reduction in the number of storeys in block of flats to increase the comfort of the urban environment and a favorable impact on purchasing power.