Investigating the Factors Influencing Hanoians’ Intention of Using Solar Energy Household Appliances

This research is to examine the factors influencing Hanoians’ intention of using solar energy household appliances through the application of the OLS model, t-test, and ANOVA. Based on the survey of 256 Hanoians, the regression analysis results show tthe factors of “perception of accessibility” has the strongest impact on the intention of using such appliances and is followed by “perception of price,” “support, promotion,” “perception of usefulness,” and “perception of use ease.” The “reference group” and “perception of risk” have the least effect on Hanoians’ intention. The t-test and ANOVA results indicate that the group with an income of less than 10 million VND per month and the group with a college education background or less have a higher intention than the others. The paper, therefore, proposes some suggestions to promote the production and use of these appliances in the coming time.