Digital Mobilization of Social and Political Interaction in Network Communities: Regional Specifics

The digital mobilization of regional social and political interactions remains a relevant research topic. It provides obvious research innovations, new digital research algorithms, and non-trivial solutions, as well as an effective n-code measurement tool. Digital freedom means availability of network tools and services, where ordinary users can be actors of digital mobilization. In order to visualize an experimental scenario, the authors converted original data in the PolyAnalyst program to obtain thematic groups and an actor-network model for online communities of Kuzbass and the Tyumen Region. The generated dataset made it possible to consider common and different discussion topics, which were grouped by acute issues: crime, law, the military operation in Ukraine, infrastructure, etc. The study revealed some methods of user search and processing of chatbot requests. The digital tools demonstrated the regional features of the choice of online media, local resources, and topics. Online discussions give rise to new communication practices, i.e., the ability to receive, discuss, and shape relevant thematic agendas in real time, sometimes ahead of government officials and official media. This phenomenon can be explained by the availability of online community, hybrid communication technologies, repeated discussions, and alternative reliable sources.