拉丁美洲的无线通讯:美洲移动和西班牙电信的市场组合比较

Steven R. Powell
{"title":"拉丁美洲的无线通讯:美洲移动和西班牙电信的市场组合比较","authors":"Steven R. Powell","doi":"10.1109/WTS.2010.5479642","DOIUrl":null,"url":null,"abstract":"With the growth of their Latin American mobile telecommunications markets slowing, regulatory pressures intensifying, and new entrants worsening an already unfavorable competitive environment, and in order to capitalize on the opportunity to increase revenues by providing new wireless data and video services to subscribers, Telefonica and America Movil management have begun to restructure their companies and re-think their internationalization strategies. This paper focuses on the two companies' Latin American market portfolios in 2008, comparing the portfolios with respect to the attractiveness of their markets and the companies' competitive positions in them, and how they changed from 2002 to 2008. The degrees of market attractiveness and competitive strength the portfolios possessed, as well as their variability across the markets in the portfolios, are considered. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.","PeriodicalId":117027,"journal":{"name":"2010 Wireless Telecommunications Symposium (WTS)","volume":"604 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Wireless telecommunications in Latin America: A comparison of the market portfolios of America Movil and Telefonica\",\"authors\":\"Steven R. Powell\",\"doi\":\"10.1109/WTS.2010.5479642\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the growth of their Latin American mobile telecommunications markets slowing, regulatory pressures intensifying, and new entrants worsening an already unfavorable competitive environment, and in order to capitalize on the opportunity to increase revenues by providing new wireless data and video services to subscribers, Telefonica and America Movil management have begun to restructure their companies and re-think their internationalization strategies. This paper focuses on the two companies' Latin American market portfolios in 2008, comparing the portfolios with respect to the attractiveness of their markets and the companies' competitive positions in them, and how they changed from 2002 to 2008. The degrees of market attractiveness and competitive strength the portfolios possessed, as well as their variability across the markets in the portfolios, are considered. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.\",\"PeriodicalId\":117027,\"journal\":{\"name\":\"2010 Wireless Telecommunications Symposium (WTS)\",\"volume\":\"604 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-04-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 Wireless Telecommunications Symposium (WTS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/WTS.2010.5479642\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 Wireless Telecommunications Symposium (WTS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/WTS.2010.5479642","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4

摘要

随着拉丁美洲移动通信市场的增长放缓,监管压力加剧,新进入者恶化了本已不利的竞争环境,为了利用机会通过向用户提供新的无线数据和视频服务来增加收入,Telefonica和America Movil管理层已开始重组公司并重新考虑其国际化战略。本文主要研究两家公司在2008年的拉丁美洲市场投资组合,比较两家公司在市场吸引力和竞争地位方面的投资组合,以及2002年至2008年的变化情况。考虑了投资组合所拥有的市场吸引力和竞争实力的程度,以及它们在投资组合中跨市场的可变性。本文所采用的投资组合分析技术对于企业战略的制定具有更广泛的适用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Wireless telecommunications in Latin America: A comparison of the market portfolios of America Movil and Telefonica
With the growth of their Latin American mobile telecommunications markets slowing, regulatory pressures intensifying, and new entrants worsening an already unfavorable competitive environment, and in order to capitalize on the opportunity to increase revenues by providing new wireless data and video services to subscribers, Telefonica and America Movil management have begun to restructure their companies and re-think their internationalization strategies. This paper focuses on the two companies' Latin American market portfolios in 2008, comparing the portfolios with respect to the attractiveness of their markets and the companies' competitive positions in them, and how they changed from 2002 to 2008. The degrees of market attractiveness and competitive strength the portfolios possessed, as well as their variability across the markets in the portfolios, are considered. The portfolio analysis technique employed in the paper may have wider applicability for formulating corporate strategy.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信