The Influence Of Quality Product To Value Of Customer And Customer Satisfaction Recycle Product In Makassar

This study aims To, 1) To know and analyze the effect of Quality Product on the Value of Customer Product Recycle in Makassar, 2) To know and analyze the effect of Quality Product on Customer Satisfaction of Waste Recycle Products in Makassar, 3) To know and analyze the influence of Customer Value on customer satisfaction of Waste Recycle Products in Makassar, 4) To know and analyze the effect of Product Quality to customer satisfaction through Customer Value of Waste Recycle Product in Makassar. This study examines the relationship between variables so that it includes explanatory research. The location of the research is on the recycling UKM in Makassar City, with the population of 1,700 and the sample number of 103 respondents. The survey was conducted from January to February 2018. Variable measurements were performed using the Likert Scale with levels 1-5. Data were analyzed by using Structural Equation Modeling PLS. The results of this study indicate that there are three (3) direct influence paths are: 1) The Quality Product influence significantly to Customer Value, 2) The Quality Product significantly influence Customer Satisfaction, 3) The Customer Value significantly influence Customer Satisfaction. The indirect effect there are 1 (one) lane of influence indirectly, that is: Indirectly Quality Product significant to Customer Satisfaction.