Application of asset securitization and block chain of Internet financial firms: Take Jingdong as an example

The rapid spread of the Internet in China is also changing people's consumption habits and lifestyle, small to food and entertainment, large to the defense industry, the Internet has been integrated into every corner of China's economic industry. With the Internet consumption of consumer spending and the promotion of consumer ideas, China's Internet consumer financial market came into being and achieved rapid development. There is a unique advantage in Internet consumer finance in a large number of individual customers in the consumption habits, spending power and other aspects of the information, breaking the information monopoly of the traditional consumer finance institutions. Therefore, in the market most of the Internet companies, including Jingdong, Baidu and so began to lay a large-scale Internet banking business. In the process of large-scale development of capital and credit business on the Internet financial platform, they need for a large amount of funds. The traditional financing model has been unable to meet the needs of the rapid expansion of the industry, so following the traditional equity and debt financing, asset securitization opens up an innovative way of financing channels to solve the problem of financing platform to bring a new way of thinking. However, in the process of asset securitization, there are many problems in the bottom of the asset management process, and block chain technology in the process of application, just to help consumer financial services companies to achieve asset fidelity, reduce financing costs. And in asset management, you can ensure the authenticity of the underlying asset quality. In this paper, taking Jingdong as an example, this paper first introduces the concept of Accounts Receivable Backed Securitization(ARBS) of JD.com Consumer Credit Line, and the specific transaction process. Second, the introduction of the entire ABS cloud platform and the significance of the analysis. The last part introduces the block chain technology applied in the asset securitization of JD,mainly include the basic principles of block chain technology, the necessity of application in ABS and the application prospect in future financial industry.