英语广告语境下的联觉现象

Uchenye zapiski St. Petersburg University of Management Technologies and Economics Pub Date : 2021-10-12 DOI:10.35854/2541-8106-2021-3-29-33

A. Diehl, Yu. D. Leont’eva

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引用次数: 0

摘要

本文从语用学的角度对英语广告中的联觉现象进行了研究。在本研究中，联觉隐喻分为初级和次级，即仅与感觉间移情相结合;以及感觉与人的情感或心理状态之间的转移的结合。本文考察了初级和次级联觉隐喻的例子，确定了英语广告语篇中最常见的联觉隐喻类型。文章还对所选的联觉隐喻进行了语用语义分析，描述了它们的形成和使用的特点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Phenomenon of Synesthesia in the Context of English Advertising

This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.

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Uchenye zapiski St. Petersburg University of Management Technologies and Economics

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