Determinants of Sesame Marketing Outlet Choice: The Case of Bench Maji Zone, Southwest Ethiopia

The study was aimed at analyzing sesame market outlet choice in Bench Maji Zone of south western, Ethiopia. For addressing this objective, the study used both primary and secondary data obtained from cross-sectional field survey, focus group discussion and key informant interview. Multistage random sampling technique was used to draw 270 sesame producers.Descriptive statistics and econometric method of data analysis were used to analyze the data. Depending on the results obtained from multivariate probit model, this study recommends that strengthening farmers sesame cooperative and enhancing the financial capacity of cooperative, improving accessibility of transport services and developing infrastructure, improving farmers’ knowledge through adult education as well as their experience sharing with other sesame producing farmers, improving productivity through strengthening supportive institutions, motivating sesame producing farm household to participate different training. Therefore, those important socioeconomic and institutional factors which are mentioned above must take into account to improve the productivity of sesame in the study area.