Evaluation & Analysis of Movie Aspects: Based on Sentiment Analysis

The objective of this project is to address the research question “What factor determines the success of an action movie?”, where the success factors are quantified as plot, music, plot, and director. Based on the research question, the author conducts a literature review of the development of the UK film industry, the impact of social media and film criticism on the film industry. To evaluate film reviews, sentiment analysis, which can efficiently convert text into structured data, is utilized in the project. In the methodology and the case study, the method of constructing the VADER model and the SVM model with the process including data processing, modelling, result correctness verification, and model evaluation are expounded and shown. Finally, the correctness of the two models is verified and the model output is visualized for analysis. The conclusion of the project is as follows: (1) Responding to the inquiry: In action films, the plot is the aspect that the audience pays the most attention to, but first the actors and music, and finally the director. (2) When compared to the experimental findings of Wang et al. (2020a), the project came to different conclusions, presumably as a result of the project’s limited access to movies and the change in the data processing approach. (3) Given that the two models employed in this research did well in the evaluation, they can be effectively applied to help production firms raise the caliber of action movies. (4) The models in the research can be easily developed and used to other domains because film review analysis can be compared with film reviews from other industries. However, some restrictions are also brought up, which offers suggestions for further work.