汽车销售物流渠道研究

2011 International Conference on Information Management, Innovation Management and Industrial Engineering Pub Date : 2011-11-26 DOI:10.1109/ICIII.2011.190

Zhang Guirong

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引用次数: 0

摘要

汽车销售物流是连接汽车制造和汽车的桥梁，具有十分重要的地位和作用。中国汽车销售物流采用的管理和手段还比较落后，已经跟不上当今汽车生产和消费的步伐。本文以汽车销售渠道的物流模式为研究对象，总结了汽车销售物流的特点，分析了物流与汽车销售渠道的不足。提出了关于中国汽车销售渠道物流发展的经验建议，借鉴国外汽车销售物流模式。

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Research of Car Sales Logistics Channel

Car sales logistics is a connection auto manufacturing and auto Bridges and it has very important position and role. China's car sale logistics adopts is still backward management and means and it already can't keep up with today's car production and consumption steps. This paper makes the car sales channels of logistics mode as the research object, summarizes the characteristics of car sales logistics and analyzes the logistics and the car sales channel of deficiency. It puts forward concerning the experience of China's automobile sales channel Suggestions for the development of logistics refers to foreign auto sales logistics mode.

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来源期刊

2011 International Conference on Information Management, Innovation Management and Industrial Engineering

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