评估消费者对电子书的满意度

2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI) Pub Date : 2016-07-10 DOI:10.1109/IIAI-AAI.2016.67

M. Iwashita

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引用次数: 4

摘要

如何让顾客持续满意，是所有公司都要面对的问题。顾客满意度作为一种指标被广泛讨论，通常用于改善商品/服务以保持顾客。由于资讯及通讯科技(ICT)在各个领域都在迅速发展，公司应充分把握顾客对资讯及通讯科技服务的想法变化或潜在的不满意因素，并决定公司下一步应该做什么。因此，在考虑环境变化的情况下，除了只发现不满意分数较高的项目外，还需要对与信息和通信技术相关的商品/服务采用过渡性评估方法。这篇论文的重点是最近在世界范围内流行的电子书。本文对寻找电子书改进因素的几种方法进行了综述和比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Evaluating Customer Satisfaction with e-Books

It is an ongoing issue for all companies to determine how to satisfy customers continuously. Customer satisfaction has been broadly discussed as an indicator generally utilized to improve goods/services for customer retention. Since information and communication technology (ICT) is rapidly developing in every field, companies should capture customers' changes of mind or underlying dissatisfaction factors concerning ICT services adequately, and determine what the company should do next. For this reason, the transitional evaluation approach is needed for goods/services related to ICT when considering the change of circumstances in addition to the evaluation, which merely finds items with a high dissatisfaction score. This paper focuses on e-Books, which have recently become popular worldwide. Several approaches to finding improving factors for e-Books are reviewed and compared in this paper.

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来源期刊

2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)

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