重新审视千禧一代持续使用电子钱包应用程序的意图:技术接受模型的作用

Deandra Vidyanata
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引用次数: 0

摘要

本研究旨在重新审视技术接受模型(TAM),通过感知易用性(PEOU)和感知有用性(PU)来解释千禧一代持续使用电子钱包应用程序的意图。本研究选取了140名受访者作为样本,年龄限制在20-35岁之间,他们拥有电子钱包账户,并一直使用电子钱包应用程序进行支付交易。采用问卷调查法收集资料。本研究采用的抽样技术为目的抽样法,采用SPSS多元线性回归分析。分析结果表明,感知易用性和感知有用性都对千禧一代使用电子钱包应用程序的持续意向有显著影响。这项研究的结果很重要,因为它可以作为电子钱包开发人员改进具有各种功能的技术系统的基础,这些功能侧重于提高消费者的€™性能,此外,这项研究有望鼓励中小型企业采用金融科技作为提供的支付功能之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
RE-EXAMINING MILLENNIALS' INTENTION TO CONTINUOUSLY USE E-WALLET APPLICATIONS : THE ROLE OF TECHNOLOGY ACCEPTANCE MODEL
This study aims to re-examine the Technology Acceptance Model (TAM) to explain Millennials’ intention to continously use the e-wallet applications by using Perceived Ease of Use (PEOU) and Perceived Usefulness (PU). There were 140 respondents used as sample in this study with the provision of the age limit of 20-35 years, who have e-wallet(s) account and had been using e-wallet application(s) to perform payment transaction(s). Data were collected using questionnaire. This sampling technique used was purposive sampling method and analyzed using the SPSS multiple linear regression analysis. The results of this analysis indicate that Perceived Ease of Use and Perceived Usefulness both have a significant effect towards Continuance Intention to Use e-wallet application(s) amongst Millennials. The findings of this study are important because it can be utilized as a foundation for e-wallet developers to improve technological systems with various features which focuses on enhancing consumers’ performance, furthermore this study is expected to encourage small and medium sized business to adopt fintech as one of the offered payment features.
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