Application research on intelligent construction of convention and exhibition center based on digital media interaction technology

∗ With the rapid development of the market economy, there is a huge demand for exhibitions. Interactive multimedia systems are widely used in them because of their good interactivity and flexible operation. This paper takes intelligent exhibition as the main research object, and conducts informatization exploration and research on intelligent exhibition by combining relevant interactive media technology. This article demonstrates the necessity of informatization exploration in terms of the importance of intelligence to the exhibition hall and the role of exhibition informatization management. It proposes human-computer interaction and digital media interaction in interactive media technology. It also introduces interactive technology. The technical application in the exhibition design of exhibitions is exemplified, and the correction algorithm of the touch screen is briefly explained. The experimental results of this article show that digital media interaction technology has begun to be widely used in the field of interactive product design, especially in exhibitions and exhibitions. Between 2016 and 2021, the application of interactive media technology in exhibitions in various countries continued to increase.