零售业在新冠肺炎之前、期间和之后的时代

Ulun Akturan, Dilara Erşen, Fatoş Bilgin
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引用次数: 0

摘要

COVID-19大流行最初是一场健康危机;然而,它极大地改变了社会、经济和行为。人们认为,新冠疫情过后,商业环境、购物、消费行为的变化将持续很长时间。因此,COVID-19是一股颠覆性力量。在这一章中,作者分析了COVID-19对零售业的影响,因为购物行为的变化。他们讨论了多渠道和全渠道零售商的演变,并在二手数据的基础上强调了新冠肺炎导致的购物行为变化。然后,他们在进行定性研究之前,通过半结构化的深度访谈收集数据。他们在本章的最后一节报告了他们的发现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pre-, During-, and Post-COVID-19 Era in Retailing
The COVID-19 pandemic started as a health crisis; however, it dramatically generated social, economic, and behavioral changes. The transformations in business environment, shopping, and consumption behaviors are believed to be long-lasting after the pandemic era. Therefore, COVID-19 is a disruptive force. In this chapter, the authors analyzed the effects of COVID-19 on retailing industry as a result of changes in shopping behaviors. They discussed the evolution of multi-channel and omni-channel retailers, and they highlighted the changes in shopping behaviors due to COVID-19 on the basis of secondary data. Then they preceded a qualitative research and collected data via semi-structured in-depth interviews. They reported their findings in the last section of the chapter.
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