PRINCIPLES OF FORMATION OF CITY TRANSPORT DEVELOPMENT STRATEGY

The article examines the state of operation of motor transport enterprises in Ukraine. It was established that the invasion of the Russian Federation caused crises in all sectors of the national economy. The transport industry currently has the mission of meeting the needs of the civilian population and the defense forces of Ukraine. But despite this, the main thing remains the formation of principles that will help to quickly change the strategic direction of the activities of motor transport enterprises. In the scientific world, more and more attention is paid to the strategic development of the motor transport industry. But the proposed strategic vectors in the modern conditions of martial law are not sufficiently productive and effective. It was established that city transport was in decline even before the war. Thus, the renewal of non-current assets during the specified period took place only at KP "Kyivpastrans" and PrJSC "Lvivske Komunalne ATP No. 1", but very passively, not exceeding the value of 2%. All other motor transport enterprises did not receive additional funding. That is, the main problem remains the outdated rolling stock, which currently cannot meet the needs of consumers of motor transport services. The article carries out a SWOT analysis of the transport industry of Ukraine. The analysis was carried out taking into account the state and development trends of the regions of the country. Currently, it is clear that the main factor holding back the strategic development of urban transport is the war. In addition to the general study of the motor transport sector of Ukraine, the article conducted a questionnaire survey of urban transport consumers to identify the level of consumer satisfaction with the service. It was established that the current assessment of ensuring the reliability and quality of passenger transportation is significantly complicated by indicators of the country's transport system development. Currently, quality standardization is not carried out at motor transport enterprises, there are no criteria in the reports of the enterprises characterizing the reliability of their work. On the basis of the conducted research, the article offers a selection of the main principles of the formation of the city transport development strategy. The presented principles will allow the management of the motor transport company in the conditions of war to quickly form an anti-crisis management strategy.