An Empirical Study on "Internet +" and China's Cultural Trade Development

At present, the integration of culture and technology is becoming one of the trends in the development of the cultural industry. The rapid development of the Internet has provided opportunities for Chinese cultural trade. This paper first uses the SWOT analysis method to qualitatively analyze the advantages, disadvantages, opportunities and threats of China's "Internet + cultural trade", and constructs a SWOT matrix. Then this paper constructs a multiple linear regression model and uses EViews software to analyze the impact of "Internet +" on China's cultural trade from 2000 to 2014. The research results show that the Internet has a promoting effect on the development of China's cultural trade, but has no or negative impact on some industries in the cultural industry. According to the results, this paper puts forward countermeasures and suggestions to further promote the innovative development of cultural trade.