POST-INDUSTRIAL SOCIETY: REFERENCES FOR PARTY CONSTRUCTION

This article focuses on the issues related to the socio-political consequences of digital transformation of society, in particular, the evolutionary development of political parties. To reveal the general trends of such transformation, the author bases her thesis on the analysis of post-industrial theorists, and sets out the following basic guidelines for party building: unprecedented development of science and technology, influence of symbolic knowledge on the system of power distribution; increased role of information flows, diversification of information transmission forms; demassification of society and its network organisation; destruction of former identities, erosion of classes and social groups; deconstruction of ideologies, their transformation into applied political technologies; shift of political activity to Internet platforms and media space. Considering the impact of these factors, and using the methodology of comparing political parties proposed by K.Janda, the author sets out her view on the features of institutionalisation, problem orientation, social support, organisational complexity, centralisation of power, autonomy, coherence, involvement, strategy and tactics, governmental status of political parties in post-industrial society.