Michelle Patricia, Dheandra Frisca Alvionita, F. Rahayu
{"title":"品牌依恋的前因与后果","authors":"Michelle Patricia, Dheandra Frisca Alvionita, F. Rahayu","doi":"10.33062/mjb.v7i2.8","DOIUrl":null,"url":null,"abstract":"The purpose of this research was to analyze the effect of Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM. The sampling technique in this research used \"purposive sampling\" with the respondent criteria being individuals who are users of the m banking applicationlication. This research uses primary data obtained through questionnaires distributed to 208 respondents. The results of this research indicate that there is a positive effect Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM, a positive effect also has a positive effect Usability, Security / Privacy, Interactivity has an effect on Brand Attachment.","PeriodicalId":259015,"journal":{"name":"The Management Journal of Binaniaga","volume":"109 2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Antecedents and Consequences of Brand Attachment\",\"authors\":\"Michelle Patricia, Dheandra Frisca Alvionita, F. Rahayu\",\"doi\":\"10.33062/mjb.v7i2.8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research was to analyze the effect of Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM. The sampling technique in this research used \\\"purposive sampling\\\" with the respondent criteria being individuals who are users of the m banking applicationlication. This research uses primary data obtained through questionnaires distributed to 208 respondents. The results of this research indicate that there is a positive effect Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM, a positive effect also has a positive effect Usability, Security / Privacy, Interactivity has an effect on Brand Attachment.\",\"PeriodicalId\":259015,\"journal\":{\"name\":\"The Management Journal of Binaniaga\",\"volume\":\"109 2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Management Journal of Binaniaga\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33062/mjb.v7i2.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Management Journal of Binaniaga","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33062/mjb.v7i2.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The purpose of this research was to analyze the effect of Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM. The sampling technique in this research used "purposive sampling" with the respondent criteria being individuals who are users of the m banking applicationlication. This research uses primary data obtained through questionnaires distributed to 208 respondents. The results of this research indicate that there is a positive effect Usability, Security / Privacy, Interactivity and Brand Attachment have a positive effect on WOM, a positive effect also has a positive effect Usability, Security / Privacy, Interactivity has an effect on Brand Attachment.
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