{"title":"数字媒体市场中的梅特卡夫定律","authors":"A. Bekh","doi":"10.34079/2226-2822-2021-11-22-68-72","DOIUrl":null,"url":null,"abstract":"The article describes network effects as one of the features of digital media markets. It reviews prior research in this area, demonstrating that a few concepts are supported by empirical evidence. One of the most accurate concepts, Metcalfe’s law, which was developed in the early 1980s, states that the value of a network is proportional to its squared size. The present research validates the accuracy of this law using Meta and Netflix data from 2011 to 2020. Both companies have differences in revenue, user acquisition, business model and technology. However, both of their data fit Metcalfe’s law well.","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"METCALFE’S LAW IN THE DIGITAL MEDIA MARKET\",\"authors\":\"A. Bekh\",\"doi\":\"10.34079/2226-2822-2021-11-22-68-72\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article describes network effects as one of the features of digital media markets. It reviews prior research in this area, demonstrating that a few concepts are supported by empirical evidence. One of the most accurate concepts, Metcalfe’s law, which was developed in the early 1980s, states that the value of a network is proportional to its squared size. The present research validates the accuracy of this law using Meta and Netflix data from 2011 to 2020. Both companies have differences in revenue, user acquisition, business model and technology. However, both of their data fit Metcalfe’s law well.\",\"PeriodicalId\":319498,\"journal\":{\"name\":\"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34079/2226-2822-2021-11-22-68-72\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34079/2226-2822-2021-11-22-68-72","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The article describes network effects as one of the features of digital media markets. It reviews prior research in this area, demonstrating that a few concepts are supported by empirical evidence. One of the most accurate concepts, Metcalfe’s law, which was developed in the early 1980s, states that the value of a network is proportional to its squared size. The present research validates the accuracy of this law using Meta and Netflix data from 2011 to 2020. Both companies have differences in revenue, user acquisition, business model and technology. However, both of their data fit Metcalfe’s law well.
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