M.B. Evans, Alicia Mcbride, Matt Queen, A. Thayer, J. Spyridakis
{"title":"风格和排版对文件语气感知的影响","authors":"M.B. Evans, Alicia Mcbride, Matt Queen, A. Thayer, J. Spyridakis","doi":"10.1109/IPCC.2004.1375314","DOIUrl":null,"url":null,"abstract":"This work presents a study of the effect of stylistic and typographic elements, such as passive voice, personal pronouns, and letter spacing, on readers' perceptions of document tone. The study was administered as an online survey that asked participants to rate the formality of text passages that exemplified a particular style or typographic condition. Results indicated that active voice, personal pronouns, verb contractions, and informal punctuation cause texts to be perceived as significantly more informal in tone.","PeriodicalId":202491,"journal":{"name":"International Professional Communication Conference, 2004. IPCC 2004. Proceedings.","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2004-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"The effect of style and typography on perceptions of document tone\",\"authors\":\"M.B. Evans, Alicia Mcbride, Matt Queen, A. Thayer, J. Spyridakis\",\"doi\":\"10.1109/IPCC.2004.1375314\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This work presents a study of the effect of stylistic and typographic elements, such as passive voice, personal pronouns, and letter spacing, on readers' perceptions of document tone. The study was administered as an online survey that asked participants to rate the formality of text passages that exemplified a particular style or typographic condition. Results indicated that active voice, personal pronouns, verb contractions, and informal punctuation cause texts to be perceived as significantly more informal in tone.\",\"PeriodicalId\":202491,\"journal\":{\"name\":\"International Professional Communication Conference, 2004. IPCC 2004. Proceedings.\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2004-09-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Professional Communication Conference, 2004. IPCC 2004. Proceedings.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IPCC.2004.1375314\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Professional Communication Conference, 2004. IPCC 2004. Proceedings.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IPCC.2004.1375314","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The effect of style and typography on perceptions of document tone
This work presents a study of the effect of stylistic and typographic elements, such as passive voice, personal pronouns, and letter spacing, on readers' perceptions of document tone. The study was administered as an online survey that asked participants to rate the formality of text passages that exemplified a particular style or typographic condition. Results indicated that active voice, personal pronouns, verb contractions, and informal punctuation cause texts to be perceived as significantly more informal in tone.