{"title":"书籍封面在塑造视觉话语中的作用","authors":"S. Yılmaz","doi":"10.25071/1925-5624.40424","DOIUrl":null,"url":null,"abstract":"Book covers as visual materials convey what reading audiences can expect from texts. A quick glance at covers of translated Turkish books, translations from other languages and also German books (fiction and nonfiction) in the German-speaking book market shows that covers of works containing the word “Istanbul” in their title are typically decorated with mosques and minarets. Taking this observation as a starting point, this paper aims to question the underlying motivations of this special case focusing on selected literary translations, non-literary works on Istanbul, and local literary productions written in German. The analysis indicates that Istanbul holds a predefined, fixed, and clear-cut image in the minds of professional and nonprofessional German-speaking readers.","PeriodicalId":280560,"journal":{"name":"Tusaaji: A Translation Review","volume":"80 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Role of Book Covers in Shaping Visual Discourse\",\"authors\":\"S. Yılmaz\",\"doi\":\"10.25071/1925-5624.40424\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Book covers as visual materials convey what reading audiences can expect from texts. A quick glance at covers of translated Turkish books, translations from other languages and also German books (fiction and nonfiction) in the German-speaking book market shows that covers of works containing the word “Istanbul” in their title are typically decorated with mosques and minarets. Taking this observation as a starting point, this paper aims to question the underlying motivations of this special case focusing on selected literary translations, non-literary works on Istanbul, and local literary productions written in German. The analysis indicates that Istanbul holds a predefined, fixed, and clear-cut image in the minds of professional and nonprofessional German-speaking readers.\",\"PeriodicalId\":280560,\"journal\":{\"name\":\"Tusaaji: A Translation Review\",\"volume\":\"80 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tusaaji: A Translation Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.25071/1925-5624.40424\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tusaaji: A Translation Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25071/1925-5624.40424","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Role of Book Covers in Shaping Visual Discourse
Book covers as visual materials convey what reading audiences can expect from texts. A quick glance at covers of translated Turkish books, translations from other languages and also German books (fiction and nonfiction) in the German-speaking book market shows that covers of works containing the word “Istanbul” in their title are typically decorated with mosques and minarets. Taking this observation as a starting point, this paper aims to question the underlying motivations of this special case focusing on selected literary translations, non-literary works on Istanbul, and local literary productions written in German. The analysis indicates that Istanbul holds a predefined, fixed, and clear-cut image in the minds of professional and nonprofessional German-speaking readers.
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