Artistic Resources of Media Architecture

The following article describes the artistic resources of media architecture, allowing for visual communication and informational impact on a person. The author studies the specifics of the artistic means of media architecture using the method of historical analogy. Analysis of a large number of media objects shows that many of the characteristics of media architecture are similar to the artistic means of the Gothic style, separated from the present by many centuries. In the process of research, the author substantiates this hypothesis on the example of well-known objects of media architecture. Based on theoretical approaches, case studies and interdisciplinary research, the author reveals the use of such characteristics as light, color, quality, fluidity, variability. The use of these recourses returns architecture from rational functionality to its artistic foundations. Keywords—media architecture; media art; aesthetics; information technologies; “Electronic Gothic”