Strengthening Cultural Values Through Innovative Learning of Sunda Siger Bridal Makeup in West Java Vocational Education

—The Sunda Siger Bride is a traditional bridal style from West Java which use a siger , a crown symbolizing wisdom, honor, and discretion to live in household. Traditional Sunda Siger Bridal contains cultural values, prayers, and discourses that are reflected in all applications of makeup, accessories, flowers, and wedding dress. On the other hand, as world beauty trends, the Traditional Sunda Siger Bride market has tended to decline. The Bridal makeup instructor must rethink a way to introduce the Sunda Siger Bride. The innovative learning must be seen as fulfilling the market, besides preserve of Sunda nese culture. The purpose of this study is to determine the learning strategy in Sunda Siger Bride Makeup. The method used is a qualitative descriptive by conducting interviews with three Vocational Education in West Java, namely LKP Retno, LKP Nuning, and LKP Lucky Ariel. This study revealed: 1) the values contained in Sunda Siger Bride and 2) Innovative learning to preserving Sunda Siger Bride values. The results of the study can be adapted by other vocational education in learning innovation to maintain, respect, and pass down the cultural values of Sunda Siger Bride in West Java.