Shelly Rosa Damayanti Shelly Rosa Damayanti, Robert Siregar, Nurminingsih, Ahmadun
{"title":"产品创新与促销对麦当劳玛贡达店消费者购买决策的影响","authors":"Shelly Rosa Damayanti Shelly Rosa Damayanti, Robert Siregar, Nurminingsih, Ahmadun","doi":"10.52643/joeb.v2i1.7","DOIUrl":null,"url":null,"abstract":"This study aims to determine and analyze the influence of product innovation and promotion on purchasing decisions at Mc Donald's Margonda Depok consumers. This research method is a quantitative research, this research was conducted at Mc Donald's Margonda Depok. The population in this study were all Mc Donald's customers who were or had eaten at Mc Donald's Margonda Depok. With a sample of 120 respondents. Data analysis was based on using the SPSS program version 26.0 for Windows. The results of this study are Product Innovation has an effect on Purchasing Decisions, Promotion has an effect on Purchase Decisions, Product Innovation and Promotions together have an effect on Purchasing Decisions.\nKeywords: Product Innovation, Promotion, Purchase Decision","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Product Innovation and Promotion on Purchase Decisions at Consumers of Mc Donald's Margonda Depok\",\"authors\":\"Shelly Rosa Damayanti Shelly Rosa Damayanti, Robert Siregar, Nurminingsih, Ahmadun\",\"doi\":\"10.52643/joeb.v2i1.7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine and analyze the influence of product innovation and promotion on purchasing decisions at Mc Donald's Margonda Depok consumers. This research method is a quantitative research, this research was conducted at Mc Donald's Margonda Depok. The population in this study were all Mc Donald's customers who were or had eaten at Mc Donald's Margonda Depok. With a sample of 120 respondents. Data analysis was based on using the SPSS program version 26.0 for Windows. The results of this study are Product Innovation has an effect on Purchasing Decisions, Promotion has an effect on Purchase Decisions, Product Innovation and Promotions together have an effect on Purchasing Decisions.\\nKeywords: Product Innovation, Promotion, Purchase Decision\",\"PeriodicalId\":220245,\"journal\":{\"name\":\"Journal of Entrepreneur and Business\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-02-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Entrepreneur and Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52643/joeb.v2i1.7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Entrepreneur and Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52643/joeb.v2i1.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定和分析产品创新和促销对麦当劳Margonda Depok消费者购买决策的影响。本研究方法是定量研究，本研究在麦当劳Margonda Depok进行。这项研究的人群都是在麦当劳Margonda Depok吃过或吃过麦当劳的顾客。以120名受访者为样本。数据分析采用SPSS 26.0 for Windows软件。本研究的结果是产品创新对购买决策有影响，促销对购买决策有影响，产品创新和促销共同对购买决策有影响。关键词:产品创新，促销，购买决策
The Effect of Product Innovation and Promotion on Purchase Decisions at Consumers of Mc Donald's Margonda Depok
This study aims to determine and analyze the influence of product innovation and promotion on purchasing decisions at Mc Donald's Margonda Depok consumers. This research method is a quantitative research, this research was conducted at Mc Donald's Margonda Depok. The population in this study were all Mc Donald's customers who were or had eaten at Mc Donald's Margonda Depok. With a sample of 120 respondents. Data analysis was based on using the SPSS program version 26.0 for Windows. The results of this study are Product Innovation has an effect on Purchasing Decisions, Promotion has an effect on Purchase Decisions, Product Innovation and Promotions together have an effect on Purchasing Decisions.
Keywords: Product Innovation, Promotion, Purchase Decision
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
