Desarrollo rural comunitario: experiencia de la Escuela Argentina de Negocios en Zárate, Buenos Aires.

This paper describes the implementation and results analysis of a service learning experience in the rural areas of Zár ate, in the province of Buenos Aires, understanding the proposal as transversal to the university’s main missions: teaching, research and outreach. Grounded on a social responsibility perspective, the project combined service learning criteria and theoreti cal foundations with the key issue of developing community tourism, thus responding to the specific needs of the participating families. Students, teachers and local agents valued the experience in particular, evidencing personal development, a positive ch ange in the relationship with their peers and with others, and a qualitative and quantitative improvement in their personal and group projects. For Escuela Argentina de Negocios (EAN), the experience led to better working links with other institutions, all owing the school to demonstrate a necessary and innovative opening in its relationship with society and with its educational spaces, and reaching the goal of enabling its young students to develop professional competences such as cooperation, self