Innovative Potential of Metallurgical Enterprises: Corporate and Institutional Conditions for Development

Relevance. The transition of developed countries to a new technological order and environmental disasters pose new challenges and threats to the domestic economy in the field of accelerating the environmentally friendly transformation of the economic system at an innovative level. These challenges are especially important for metallurgical enterprises, in connection with which the issue of innovative development of the potential of metallurgical enterprises is urgent. Purpose. Based on the analysis of ferrous metallurgy and PJSC "Severstal", to assess the prospects for the development of innovative potential through the introduction of technologies that reduce the burden on the environ-ment. Objectives: Identify the main factors affecting the decline in effective demand for ferrous metallurgy products; to characterize the areas of activity of PJSC "Severstal" with the help of which the problem of reducing the carbon intensity of production is solved; analyze the effectiveness of measures to develop innovative potential. Methodology. The research methodology included the use of methods of retrospective analysis of the volumes of production and consumption of steel; monitoring of individual indicators of corporate financial statements of domestic metallurgical holdings; analysis and synthesis of trends in innovative development and promising directions for modernization of production in the context of the environmental aspect of the concept of sustainable development. Results. The activity of metallurgical enterprises in the development of innovative potential remains insufficiently high, despite the volatility in the domestic and foreign markets. One of the development trends is the introduction of "green" technologies. This conclusion is confirmed by a study of the elements of the investment policy implemented at PJSC "Severstal" and the growth of the enterprise's ESG rating in international analytical agencies. Conclusions. The transition to a new technological structure of developed countries reduces the demand for the products of environmentally dirty industries. This necessitates in the long term the need to develop the innovative and technological potential of domestic metallurgical companies through the implementation of projects that reduce the burden on the environment and increase the level of transparency in the field of carbon intensity of manufactured products while updating equipment and products is updated.