基于灰色关联分析的上海广告业集聚影响因素研究

2021 5th Annual International Conference on Data Science and Business Analytics (ICDSBA) Pub Date : 2021-09-01 DOI:10.1109/ICDSBA53075.2021.00075

X. Fan

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引用次数: 0

摘要

本文构建了上海广告集聚影响因素的指标体系，运用灰色关联分析法对上海广告集聚的影响因素进行了实证研究。本文旨在分析上海广告产业集聚的内在机制和发展逻辑，为吸引更多优秀广告企业和文化人才资源入驻提供建议，为政府理解产业联动和区位因素提供参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Study on Influencing Factors of Shanghai Advertising Industry Agglomeration Based on Grey Relation Analysis

This paper constructs the index system of the influencing factors of Shanghai advertising agglomeration and makes an empirical study on the influencing factors of Shanghai advertising agglomeration by using grey relational analysis. This paper aims to analyze the internal mechanism and development logic of Shanghai advertising industry agglomeration, provide suggestions for attracting more excellent advertising enterprises and cultural talent resources to settle in, and provide a reference for the government to understand the industrial linkage and location factors.

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2021 5th Annual International Conference on Data Science and Business Analytics (ICDSBA)

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