设施管理服务质量对用户满意度和机构形象的影响

Yusuf Nicholas, M. I. Mohammed, Kalu Joseph Ufere, Ahmad Ibrahim Kuna
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引用次数: 0

摘要

人类活动各个领域的快速变化扰乱了企业、组织和机构开展活动的方式。在服务业中,随着服务用户的日趋成熟,提供高质量的服务成为趋势问题。研究表明,提供高质量的服务可以提高机构形象,影响用户满意度。本研究旨在探讨冈贝州立大学(GSU)设施管理服务质量对用户满意度和机构形象的影响,以期为管理决策提供循证信息。采用问卷调查法,共发放问卷666份,回收问卷458份用于分析。结果表明:调频服务质量对机构形象的影响具有统计学意义(β = 0.979;T = 473.10;P < 0.05)和用户满意度(β = 0.990;T = 1483.32;P < 0.05)。整体模型绩效显示,调频服务质量分别解释96%和98%的机构形象和用户满意度变化。建议高等教育院校的决策者应更多关注核心学习设施和其他支援服务的管理和升级,以确保持续的用户满意度和院校形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effect of Facilities Management Service Quality on User Satisfaction and Institutional Image
The rapid change in all sectors of human endeavour disrupts the way businesses, organisations and institutions conduct their activities. In the service industry, provision of high quality service becomes the trending issue as service users increasingly becomes sophisticated. Studies have shown that provision of high quality service improves institutional image and influences level of users’ satisfaction. The aim of this study is to investigate the effect of facilities management services quality on users’ satisfaction and institutional image in Gombe State University (GSU) with a view to providing evidence-based information for managerial decision. Using survey strategy, 666 questionnaires were administered, of which 458 were retrieved and used for analysis. The result show that FM service quality has statistically significant effect on institutional image (β = 0.979; t = 473.10; p < 0.05) and user satisfaction (β = 0.990; t = 1483.32; p < 0.05). The overall model performance indicated that FM service quality explained about 96% and 98% variation in institutional image and users’ satisfaction respectively. It is recommended that decision makers in higher education institutions (HEIs) should pay more attention to the management and upgrading of both core learning facilities and other support services to ensure sustained user satisfaction and institutional image.
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