出口企业的产品策略:新兴经济体中小企业的实证研究

A. Ayob, Léo-Paul Dana
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引用次数: 5

摘要

本研究考察了发展中国家企业在全球市场出口企业的产品战略。它侧重于通用产品的特点:低成本、差异化和专业化,以分析它们如何与出口意图相关联。根据对马来西亚142家中小企业的调查,建立了一个严格的数据库。采用层次普通最小二乘(OLS)回归分析。本研究发现,只有具有差异化、专业化或两者兼而有之的产品才会出口。另一方面,低成本的属性剥夺了走出去的意图。在这个新兴经济体的背景下,最优的出口产品战略是差异化和专业化与低成本战略相结合。研究结果挑战了传统观点,即发展中国家的公司在国际层面上具有成本优势,从而证明了为什么一些当地公司仍然不愿出口。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Product Strategies for Export Ventures: An Empirical Investigation among SMEs in an Emerging Economy
This study examines product strategies of firms in developing countries for export ventures in global markets. It focuses on generic product features: low cost, differentiation, and specialization for analysing how they are associated with the intent to export. A rigorous database was developed from a survey of 142 SMEs in Malaysia. Data was analysed through hierarchical ordinary least squares (OLS) regression analysis. This study finds that only products with differentiation, specialization, or both are intended for export. On the other hand, a low cost attribute deprives the intention of going global. In the context of this emerging economy, the optimal product strategy for exporting is differentiation and specialization coupled with low-cost strategy. The findings challenge traditional view that firms from developing countries possess cost advantage at the international level, thus justifying why some local firms remain reluctant to export.
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