Creative Potential of Media Education as a New Paradigm of the Information Age

— The article aims to study the creative potential of modern media education as a new paradigm of the information age. The article is based on the many years of experience of the author, a well-known cultural scientist, media theorist, and specialist of the university system of media education, who has been developing her personal methodology for more than twenty years. Considering the practice of different media schools that have developed in the countries of Europe and the USA, as well as in post-Soviet Russia, the author proves that media education is a comprehensive approach to personality development, combining various humanities (cultural studies, pedagogy, psychology, art history, semiotics, etc.). The experience of implementing media education in the curriculum of humanitarian disciplines shows the effectiveness of the formation of a comprehensively developed personality, which provides competitive advantages to future professionals and confirms the effectiveness of methods of media pedagogy. Analyzing the experience of educators from different countries, as well as personal experience, the author proceeds from the fact that UNESCO identifies media education as the highest priority sphere of cultural and pedagogical development of the XXI century, and therefore media pedagogy has great prospects.