基于数据挖掘的3G用户行为忠诚模型研究

2012 IEEE International Conference on Computer Science and Automation Engineering Pub Date : 2012-06-22 DOI:10.1109/ICSESS.2012.6269453

Di haolin, Jiao liuyan

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引用次数: 0

摘要

本文在精准营销的指导下，对用户行为忠诚的评价因素进行细分，提出了3G用户行为忠诚模型，并利用SAS软件对某地区运营商2010年8月所有3G用户数据进行相关性分析，得出了深度用户行为忠诚的特征。这是制定合理的营销策略的基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The research on the behavior loyalty model of 3G subscriber based on data mining

In this paper, the author subdivides the evaluation factors of subscriber's behavior loyalty under the guidance of the precise marketing, puts forward subscriber's behavior of 3G loyalty model, and according to the correlation analysis about all of data of 3G subscriber from a regional operator in 2010 August with SAS software, features of behavior loyalty in deep subscriber . It is a foundation to make a reasonable marketing strategy.

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2012 IEEE International Conference on Computer Science and Automation Engineering

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