印尼某电子商务网站分析:实际表现与用户期望之间的差距

M. Pradana, M. Ichsan
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引用次数: 6

摘要

对于一个电子商务公司来说,一个可靠的网站是其业务拓展的基本要求。本研究旨在描述印度尼西亚电子商务网站客户感知的质量水平,基于网站质量(WebQual)理论对实际质量和感知质量的判断。本研究采用WebQual的可用性、信息质量和服务交互三个维度,通过差距分析法进行进一步分析。研究是通过在印度尼西亚万隆向100名受访者分发问卷来确定决定Shopee Indonesia网站质量的因素是什么。结果表明,总体而言,网站的实际质量(性能)与理想质量(重要性)之间存在价值差距。关键词:电子商务;网站质量;信息技术;在线业务
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of An Indonesian E-Commerce Website: Gap Between Actual Performance and Users' Expectation
For an e-commerce company, a reliable website is a basic requirement in the expansion of its business. This study aimed to describe the level of quality that is perceived by customers of an e-commerce website in Indonesia, based on the judgment of the actual quality and perceived quality developed from Website Quality (WebQual) theory. This research employs WebQual dimensions namely usability, information quality, and service interaction to be further analyzed by using Gap Analysis method. The research was done by spreading questionnaires to 100 respondents in Bandung, Indonesia, to determine what are the factors determining website quality of Shopee Indonesia. The result shows that overall there are value gaps between the actual quality (performance) and ideal quality (importance) of the website.   Keywords: E-Commerce; Website Quality; Information Technology; Online business
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