{"title":"为什么爱马仕是顶级奢侈品牌","authors":"Yongru Chen","doi":"10.61173/3f08j023","DOIUrl":null,"url":null,"abstract":"Nowadays, Hermes has gained a high reputation in the world. This article examines why Hermes can becomesuccessful. Hermes’ history, marketing strategies, and the relationship between the products and art are analyzed in thisarticle. It proves that a luxury brand must have appropriate marketing strategies and create durable products with somecultural and artistic features. ","PeriodicalId":373664,"journal":{"name":"Interdisciplinary Humanities and Communication Studies","volume":"68 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why Hermès is the Top Luxury Brand\",\"authors\":\"Yongru Chen\",\"doi\":\"10.61173/3f08j023\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Nowadays, Hermes has gained a high reputation in the world. This article examines why Hermes can becomesuccessful. Hermes’ history, marketing strategies, and the relationship between the products and art are analyzed in thisarticle. It proves that a luxury brand must have appropriate marketing strategies and create durable products with somecultural and artistic features. \",\"PeriodicalId\":373664,\"journal\":{\"name\":\"Interdisciplinary Humanities and Communication Studies\",\"volume\":\"68 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Interdisciplinary Humanities and Communication Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.61173/3f08j023\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Interdisciplinary Humanities and Communication Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.61173/3f08j023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Nowadays, Hermes has gained a high reputation in the world. This article examines why Hermes can becomesuccessful. Hermes’ history, marketing strategies, and the relationship between the products and art are analyzed in thisarticle. It proves that a luxury brand must have appropriate marketing strategies and create durable products with somecultural and artistic features.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
