CYCLICAL TIME IN ADVERTISING TOURIST NARRATIVE

Background. The study provides an analysis of cyclical time in the advertising tourist narrative. Historically, two main models of time coexist in the cultural consciousness, i.e., cyclical time and linear time. In the linguistic picture of the world, cyclical and linear time are complementary. The connection of cyclical time with cyclical phenomena of nature, the relationship of an event and time are especially relevant for the advertising tourist narrative. Purpose. To determine the features of the functioning of cyclical time in the advertising tourist narrative. Materials and methods. The actual material for the study was the online texts of the advertising tourist narrative. The article used a set of such research methods as continuous sampling, material analysis, descriptive. Results. The results of the study showed that cyclic time is definite, it assumes an objective division of time segments and is directly related to events. It was revealed that the cyclic time in the texts of the advertising tourist narrative determines the development of events, and the event determines the perception of time. According to the results of analysis of practical material, the author identifies seasonal, daily and calendar types of time regulation in the advertising tourist narrative. The author comes to conclusion that the cyclicity of time structures the advertising tourist narrative as a compositionally designed communicative event. Practical implications. The results of the study can be applied in the courses of lectures and seminars on general linguistics, lexicology and cognitive linguistics.