基于惯性视角的UTAUT2扩展新常态下泰国婴儿潮一代移动支付的延续意愿

Puttipong Anantasopon, Tanat Kowatanawinta, S. Pinmanee
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引用次数: 0

摘要

移动支付在东南亚受到越来越多的关注。这是一种创新的金融交易,无论何时何地,只要移动设备连接到互联网,就可以方便地进行金融交易。通过银行应用程序进行移动支付是一项具有许多好处的新技术交易。越来越多的基本类别企业首次将服务转移到网上,因此,由于封锁和社交距离措施影响了他们的生活方式,更多的婴儿潮一代在COVID-19大流行期间使用移动支付。本研究旨在更好地了解泰国婴儿潮一代在疫情期间和之后使用移动支付的行为意图和持续意图。本研究讨论了UTAUT2的惯性扩展,并提出了一个概念框架。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Extending the Continuance Intention to Use Mobile Payment of Thai Boomers under a New Normal Situation Using UTAUT2 with Inertia Perspective
Mobile payment receives a growing attention in Southeast Asia. It is an innovative financial transaction to facilitate a financial transaction wherever and whenever a mobiledevice is connected to the Internet. Mobile payment through banking apps is a recent technological transaction with lots of benefit. More businesses in essential categories have shifted their service online for the first time, consequently more boomers use mobile payment during COVID-19 pandemic due to lockdown andsocial distancing measurements that affect their lifestyle. This research aims to better understand Thai boomers' behavior intention and their continuance intention to use mobile payment during and after the pandemic. This research discusses the extending of UTAUT2 with inertia, and a conceptual framework is proposed for the study.
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