ENTREPRENEURIAL CHALLENGES IN POST PANDEMIC ERA

The COVID-19 epidemic had a significant impact on the global economy, harming both entrepreneurs and SMEs. This pandemic made the global economy to tremble and is causing enormous disruptions to people's lives and daily lives as well as to social and economic structures worldwide. Because of its tremendous transmission potential, this virus has spread unevenly throughout the entire world. COVID-19 is a serious health emergency, but it's also much more. It is a systemic disruption that will have significant effects in the short, medium, and long-term. Tens of millions of people have lost their jobs as a result of this virus, which has also had other negative consequences on companies and caused a significant short-term economic downturn. This research does a theoretical evaluation to analyze the repercussions of the epidemic for entrepreneurship and the entrepreneurial challenges in post pandemic era. Digital technology's vulnerabilities grow as it permeates society and the economy. Furthermore, the introduction of new technology solutions will be perceived as requiring a strong focus on privacy and cybersecurity.