Risk Perception and Tourist Types

Over time, tourism has become an industry that has a visible impact on the overall development of the society. This study examines the impact of perceived risks on different types of tourists classified on the basis of travel motives and would help develop a variety of risk-reducing phenomena and paraphernalia to supply to the traveller. Based on a survey conducted among tourists visiting a tourist destination, the study explores the differences in risk perception among different tourist types. The study uses a self-designed scale on type of risks against the ITR scale that classifies travellers into three types based on their travel motives. Findings supported two types of tourist classification against the three types in the existing ITR scale. Findings further revealed that there is a significant difference in the risk perception of the two types of tourists based on their travel motives in case of satisfaction risk, exhaustion risk and psychological risk.