“Covid-19期间B2b关系中沟通和灵活性对感知环境不确定性的影响”

Eman Elaraby
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引用次数: 0

摘要

本研究主要考察相关变量的影响;在Covid-19实际危机期间,沟通和灵活性对运营绩效以及感知的环境不确定性的影响,本研究还评估了旅游政府组织为在埃及经营的旅游利益相关者提供的灵活性和沟通水平。在线调查问卷已发送到各旅游企业在埃及最重要的旅游目的地,数据样本提供的酒店,旅行社,邮轮,餐馆的管理人员。我们使用SPSS.16对收集到的数据进行统计分析。通过相关分析和回归分析对假设进行了检验。研究结果表明,只有沟通对运营绩效有积极影响,另一方面感知环境不确定性只影响运营绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
"The Impact of Communication and Flexibility on Perceived Environmental Uncertainty in B2b Relationships During Covid-19"
This study aims to examine the effect of relational variables mainly; communication and flexibility on both operational performance as well as perceived environmental uncertainty during the actual crisis of Covid-19, this research also evaluates the level of flexibility and communication provided by the tourism governmental organizations for tourism stakeholders operated in Egypt. Online questionnaires have been sent to various tourism enterprises in the most important tourist destinations in Egypt, the data sample provided by the managers of hotels, travel agencies, cruises, restaurants. We used SPSS.16 to analyze statistically the collected data. The hypotheses have been examined by conducting correlation and regression analysis. The findings showed that only communication has a positive effect on operational performance, on the other hand perceived environmental uncertainty only affected by operational performance.
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