P. Svitlana, Litovka-Demenina Svitlana, Lytvyn Nataliia
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The Іmportance of Management and Marketing
in the Context of Modern Business Communications
The purpose of the article is to consider topical issues in the field of marketing and management in the context of modern business communications. Due to
the current crisis phenomena, challenges and threats, the life of organizations is
also changing for the worse. Therefore, the analysis of scientific literature in the
field of management, marketing and business communications will be able to raise
a certain interest in how to act in crisis situations through crisis management and
business communications in times of crisis.
The research methodology includes: methods of analysis, synthesis, comparison,
generalization and forecasting.
The scientific novelty – is to adapt the approaches of scientific management
and marketing to modern realities in the field of business communications. The
authors also used historical, systemic and informational approaches.
Conclusions. The study found that scientific management and marketing, their
application in practice, and scientific recommendations are quite effective in modern realities, but need to be adapted to modern business communications, since
many negative phenomena of our time have caused transformations in this area
and continue to affect this market segment. Therefore, this topic needs to be continued in the area of crisis management and its focus on the current problems of
organizations.
Key words: management, marketing, business communication, modern challenges,
crisis management.