现代商业传播背景下的管理与营销Іmportance

P. Svitlana, Litovka-Demenina Svitlana, Lytvyn Nataliia
{"title":"现代商业传播背景下的管理与营销Іmportance","authors":"P. Svitlana, Litovka-Demenina Svitlana, Lytvyn Nataliia","doi":"10.33813/2224-1213.30.2023.4","DOIUrl":null,"url":null,"abstract":"The purpose of the article is to consider topical issues in the field of marketing and management in the context of modern business communications. Due to\nthe current crisis phenomena, challenges and threats, the life of organizations is\nalso changing for the worse. Therefore, the analysis of scientific literature in the\nfield of management, marketing and business communications will be able to raise\na certain interest in how to act in crisis situations through crisis management and\nbusiness communications in times of crisis.\nThe research methodology includes: methods of analysis, synthesis, comparison,\ngeneralization and forecasting.\nThe scientific novelty – is to adapt the approaches of scientific management\nand marketing to modern realities in the field of business communications. The\nauthors also used historical, systemic and informational approaches.\nConclusions. The study found that scientific management and marketing, their\napplication in practice, and scientific recommendations are quite effective in modern realities, but need to be adapted to modern business communications, since\nmany negative phenomena of our time have caused transformations in this area\nand continue to affect this market segment. Therefore, this topic needs to be continued in the area of crisis management and its focus on the current problems of\norganizations.\nKey words: management, marketing, business communication, modern challenges,\ncrisis management.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Іmportance of Management and Marketing\\nin the Context of Modern Business Communications\",\"authors\":\"P. Svitlana, Litovka-Demenina Svitlana, Lytvyn Nataliia\",\"doi\":\"10.33813/2224-1213.30.2023.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of the article is to consider topical issues in the field of marketing and management in the context of modern business communications. Due to\\nthe current crisis phenomena, challenges and threats, the life of organizations is\\nalso changing for the worse. Therefore, the analysis of scientific literature in the\\nfield of management, marketing and business communications will be able to raise\\na certain interest in how to act in crisis situations through crisis management and\\nbusiness communications in times of crisis.\\nThe research methodology includes: methods of analysis, synthesis, comparison,\\ngeneralization and forecasting.\\nThe scientific novelty – is to adapt the approaches of scientific management\\nand marketing to modern realities in the field of business communications. The\\nauthors also used historical, systemic and informational approaches.\\nConclusions. The study found that scientific management and marketing, their\\napplication in practice, and scientific recommendations are quite effective in modern realities, but need to be adapted to modern business communications, since\\nmany negative phenomena of our time have caused transformations in this area\\nand continue to affect this market segment. Therefore, this topic needs to be continued in the area of crisis management and its focus on the current problems of\\norganizations.\\nKey words: management, marketing, business communication, modern challenges,\\ncrisis management.\",\"PeriodicalId\":206442,\"journal\":{\"name\":\"Problems of Innovation and Investment Development\",\"volume\":\"2 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Problems of Innovation and Investment Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33813/2224-1213.30.2023.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Problems of Innovation and Investment Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33813/2224-1213.30.2023.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本文的目的是在现代商业沟通的背景下考虑市场营销和管理领域的热门问题。由于当前的危机现象、挑战和威胁,组织的生活也在变得更糟。因此,对管理、市场营销和商业传播领域的科学文献进行分析,将能够提高人们在危机情况下如何通过危机管理和危机时期的商业传播来采取行动的兴趣。研究方法包括:分析法、综合法、比较法、概括法和预测法。科学的新颖性-是适应科学管理和营销的方法,以适应现代现实的商业通信领域。作者还使用了历史的、系统的和信息的方法。研究发现,科学的管理和营销,它们在实践中的应用,科学的建议在现代现实中是相当有效的,但需要适应现代商业沟通,因为我们这个时代的许多负面现象已经导致了这一领域的转变,并继续影响这一细分市场。因此,这个主题需要在危机管理领域继续下去,关注组织当前的问题。关键词:管理,市场营销,企业沟通,现代挑战,危机管理。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Іmportance of Management and Marketing in the Context of Modern Business Communications
The purpose of the article is to consider topical issues in the field of marketing and management in the context of modern business communications. Due to the current crisis phenomena, challenges and threats, the life of organizations is also changing for the worse. Therefore, the analysis of scientific literature in the field of management, marketing and business communications will be able to raise a certain interest in how to act in crisis situations through crisis management and business communications in times of crisis. The research methodology includes: methods of analysis, synthesis, comparison, generalization and forecasting. The scientific novelty – is to adapt the approaches of scientific management and marketing to modern realities in the field of business communications. The authors also used historical, systemic and informational approaches. Conclusions. The study found that scientific management and marketing, their application in practice, and scientific recommendations are quite effective in modern realities, but need to be adapted to modern business communications, since many negative phenomena of our time have caused transformations in this area and continue to affect this market segment. Therefore, this topic needs to be continued in the area of crisis management and its focus on the current problems of organizations. Key words: management, marketing, business communication, modern challenges, crisis management.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信