Intention to Use E-Marketing in Small and Medium Enterprises in the Covid-19 pandemic

The Covid-19 pandemic was first discovered in 2019 and was resistant to all available cures despite all efforts. Vietnam, as well as other nations, suffers significant economic harm due to its presence. Businesses in Vietnam, particularly small and medium-sized businesses (SMEs), must plan for this scenario. It has been shown that E-marketing is a successful technique for finding and communicating with consumers worldwide. The disease has been aided by lockdowns and social isolation in the Covid-19 pandemic. This study seeks to discover the impact of several variables on small business owners' plans to utilize e-marketing in Vietnam as part of the Covid-19 pandemic. The study used both qualitative and quantitative research techniques. The qualitative approach is used to confirm and modify a scale, whereas quantitative research is used to help establish a range. The results show that 04 variables impact e-marketing intention, including (1) Compatibility, (2) attitudes towards the use of E-marketing, (3) perceived usefulness, and (4) perceived barriers to use, (5) subjective norms, where perceived usefulness is the most critical influence. The research has put forward many proposals to enhance the desire of businesses to utilize E-Marketing.