Marketing Strategies to Achieve and Promote Events at Brazilian Conventions & Visitors Bureau

The objective of this study is to identify the Marketing strategies used by the Conventions&Visitors Bureau (CVBs) to attract and retain customers. For the preparation of this study, the Delphi Method was applied using information provided by informants selected from CVB specialists registered at UNEDESTINOS. Based on the results of this research, the strengths, and critics of the CVBs performance are exposed, in addition to mapping the points to be improved and allowing for proposals for solutions and improvement in the CVBs performance to attract and promote events and customer loyalty. Thus, this work brings to the light of CVBs throughout Brazil the need to always innovate in their working methods to, through customer loyalty, obtain a greater reach of business, ensuring the stability of events and the viability of destinations by through the responsible exploitation of regional resources and wealth to attract and promote events.